SKY LIVE

Design, Creative and UI/UX Design Direction

The challenge with Sky Live was how to turn around a new product in a matter of weeks and make the UI experience seamless. We had been building the UI for a long time and we’ve been inroducing new components which would help create more variety for the end user and make the user experience as intuitive as possible. But as always there was no time not strategy, so I had to create an intuitive system from scratch that could service all the requirements this new product needed to communicate. How do you build an integrated, seamless, and comprehensive system for a new product with no strategy? Well you have to know the UI inside out to be able to use it in the most effective way possible. And from a content UI perspective this was my job to do as I was the only one with an exhaustive understanding of how to reach an audience with the Sky UI.

This campaign had to work on an announce, launch and post-launch strategy. I needed to generate interest in advance in order to make the customer aware of the launch. Then I had to build areeas across the UI which would all point to the main product launch, upsell link, trailers and features. This campaign was crafted to highlight the myriad ways the Sky Live camera enhances user interaction and engagement, making the TV no longer just a viewing device but a comprehensive entertainment hub.

The main rail appears automatically once the camera is plugged in or turned on, and the user can immediately see the options available. At the core of the Sky Live camera’s appeal is its versatility. Viewers can engage in a range of activities, from playing gesture-based games, working out, watching programmes together, video calling to singing karaoke; all from the comfort of their living room. The camera’s advanced motion detection technology allows users to interact with their TV in dynamic new ways, turning physical gestures into real-time on-screen action.

It became necessary to build an area with short videos instructing the end user on how to use the device and its many features. Above and below are examples Tips & Tricks rail with all the categories available.

Social connectivity is another key feature of the Sky Live camera. The ability to watch TV shows, movies, and live events “together” with friends and family, regardless of their physical location, is a significant draw. The campaign highlighted this with scenarios where people could share experiences as if they were sitting in the same room, laughing and commenting in real time. Adding to this social element, the camera also enables users to chat with friends through the TV, making interactions more engaging and immersive.

Overall, the campaign for Sky Live was designed to showcase the camera as not just an add-on but as an essential enhancement to the Sky Live TV experience, enriching the ways users can watch, interact, and connect. Each feature was highlighted through vivid, relatable scenarios that captured the imagination of potential users, promising a transformed living room dynamic that caters to entertainment, fitness, and social interaction seamlessly.

Below is a visual of yet another area, a set-up rail. This was colour coded in white rather than blue as longer instructional videos worked best in a more “clinical” white world.

Below is an example of the main category rail, with each bespoke area and a link to the main product set-up journey. Post-launch these images have been changed to keep them fresh and have a regular rotation in order to build engagement.