BOLDER ACADEMY
Bolder Academy, nestled in the heart of West London, stands as a beacon of innovation and creativity in education. Its branding is a testament to the academy’s commitment to fostering an environment where students are encouraged to think boldly and outside the traditional confines of learning. The visual identity of Bolder Academy draws heavily on the vibrancy and dynamism of the surrounding cityscape, while also incorporating elements that reflect its core values: courage, creativity, and community.
It is rendered in a palette of bold, yet approachable colors that reflect the academy’s warm and inclusive atmosphere. The use of a modern, sans-serif font speaks to the school’s forward-thinking approach to education, while maintaining an air of accessibility and friendliness.
Bolder Academy’s branding extends beyond its logo, touching every aspect of the school environment. The classrooms and communal areas are designed with the Memphis Style in mind, particularly for the Bolder Academy pillars, featuring geometric shapes and bright colors that stimulate creativity and collaboration. This design choice not only makes the academy an aesthetically pleasing space but also serves as a constant reminder of the school’s ethos of pushing boundaries and embracing innovation.
Steve Coogan’s preference for teetotalism was subtly incorporated into the shoot, with his character sporting an empty wine glass, while Rob Brydon’s character embraced the spirit of the setting, pouring wine freely. This detail not only catered to the actors’ personal preferences but also added a realistic and relatable touch to the portrayal, enhancing the authenticity of the scene.
Overall, the creative process for the shoot was a harmonious blend of thematic depth, cultural homage, and personal expression, all captured beautifully on camera, resulting in a series of images that were both visually striking and deeply resonant with the film’s narrative and setting.
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BOLDER ACADEMY
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