THE TRIP
The creative process behind the photoshoot for Michael Winterbottom’s A Trip to Spain, from the initial concept to final design.
BOLDER ACADEMY
Bolder Academy, a vibrant new educational institution in West London, sought a distinctive logo and brand identity that would resonate in a crowded educational landscape.
BREEDERS
For the key art of the TV show Breeders, an original production for Sky Creative, we embarked on a unique and imaginative photoshoot that perfectly encapsulated the essence of this compelling series.
BREGUET
A 30 minute spot for Breguet, the famed watchmaker, draws inspiration from the mesmerizing beauty of kaleidoscopic visions, merging this concept with the elegance and precision of Breguet’s timepieces.
OVO ANNUALS
The OVO Energy yearbooks are a testament to the innovative and progressive spirit of the company. Each edition is carefully crafted, encapsulating the annual milestones and developments at OVO.
SKY LIVE
Sky Live introduced an innovative product that redefines the home entertainment experience: the Sky Live camera, a groundbreaking device designed to integrate seamlessly with your Sky Glass.
RELEEESE
The Releeese brand is created for those who strive for nutritional wellbeing. Releeese’s core value is to ensure good health is accessible to all, so everyone can be in control of their journey towards better health.
RIVIERA
Riviera is a stylish and seductive series on Sky, set against the opulent backdrop of the Côte d’Azur. The show’s design elements play a pivotal role in conveying the glamorous yet mysterious.
THE CORONATION
When the task of updating the UI for the coronation of Prince Charles was first undertaken, we faced considerable challenges.
TRADING CARDS
The key art for A League of Their Own, a series on Sky hosted by the charismatic quartet of James Corden, Jamie Redknapp, Andrew Flintoff, and Romesh Ranganathan, presented a unique and exhilarating challenge.
AWARDS
Awards ceremonies across the Sky UI. This system, conceived to enhance user engagement and simplify navigation through the vast array of award-related content, create an intuitive and visually stunning user experience.
UI SEASONS
When designing for Easter, the goal is to incorporate the festive spirit of renewal, springtime, and joy. Here are some ideas that can bring Easter to life on the UI.
WITCHES
Aimed at capturing the essence of the enchanting series and engaging an expansive audience, the campaign was meticulously crafted to be as playful and disruptive as possible.
SKY CYCLING
Experimenting with the Sky Cycling kit represented an ambitious attempt to integrate masterbrand elements into a high-performance athletic uniform.
LOVE MOVIES
With no budget allocated for a new photoshoot, the task was to rejuvenate the existing stills from past sessions to convey a fresh and engaging look for the new season. How do you design something out of nothing?
THE QUEEN AND I
The design for “The Queen and I”, brings to life the whimsical narrative inspired by the children’s book, with the incomparable David Walliams starring as the Prime Minister with an audacious plan to dethrone the Queen.
QUICK AND EASY
Resourcefulness is challenged under pressure. Here’s to those short projects with no assets, no budget and on tight deadlines. Here’s a case study in such projects, the ones where the brief is how do get creative with zero budget.
NEW RULES
A case study on how to build a UI system from scratch. When a UI has no language, doesn’t communicate to the public, doesn’t reflect the brand values: Where do you begin to build a coherent design language for a failing UI?
LAST PANTHERS
Last Panthers is a riveting crime drama series that delves into the dark and complex world of diamond heists, exploring themes of crime, corruption, and redemption across Europe’s murky underworld. How can you the cast into diamonds?
WESTWORLD
The promotional campaign for Westworld offered an opportunity for creative exploration, pushing the boundaries of traditional media campaigns through the innovative integration of the Sky masterbrand and the HBO creative.
COLLABORATION
Sometimes large brands need to collaborate. The challenge is making them work together. When two giants collide how do you find the sweet spot where they can meet? Here are some examples of UI/UX collaborations and partnerships. Brands can be better together.
REINVENTING UI
Creating a comprehensive guide for merchandisers and designers tasked with navigating the complexities of UI/UX design involves a multifaceted approach that focuses on practical applications of design principles. How do you build a better UI?
TIN STAR
The design of the “Tin Star” campaign, which promoted a gripping series starring Tim Roth, was a challenge in visual storytelling that contrasts the intense, gritty narrative of the show.
SLEEVE ART
Throughout the years I’ve been asked to create sleeve art for various clients, often from scratch. Here are a few examples of sleeve art commissions I’ve received in the last few decades. These are always fun!